Content Syndication: How to Make the Most of Your Content
Creating content is only half the battle.
Once you've created it, you need to make sure you're getting the most out of it. That's where content syndication comes in. Content syndication is the process of repurposing your content into multiple pieces, so you can get more mileage out of it.
For example, let's say you're a small business owner who specializes in making cocktails. You could hold a photo shoot to capture some images of your signature New York Sour cocktail. From there, you could create a promotional post on Facebook or Instagram, a how-to TikTok or Reel with the video footage, a cool mini music video from other footage, and use photos as an engaging story or as a background image for something else. You could also use that content on your website, put it in an email newsletter, or create a recipe pin on Pinterest. That's over 8 pieces of content from 1 content creation session!
Content syndication is a great way to make sure you're getting the most out of your content calendar. It's also a great way to create brand consistency across all your platforms. And best of all, you don't have to think too much about how to cover all your bases. Start with a focus, like your famous New York Sour cocktail, and go from there!
Why You Should Syndicate Your Content
There are several reasons why you should syndicate your content. For starters, it's a great way to get more mileage out of your content calendar. If you're constantly creating new content, it can be hard to keep up with all of it. But if you syndicate your content, you can stretch your content further and make sure you're always creating fresh, relevant content.
Another reason to syndicate your content is for brand consistency. If you have multiple brands or platforms that you're managing, it can be hard to keep track of what goes where. But if you create one piece of content and then syndicate it across all your platforms, you can be sure that everything is consistent and aligned with your brand identity.
So how do you go about syndicating your content?
Here are some tips:
1. Start with a focus. Whether it's a product, service, or event that you're promoting, choose one thing to be the focus of your content. This will make it easier to come up with ideas for different pieces of content. For example, let's say you're a bakery owner and you've just created a new flavor of cupcake. You could start by taking some pictures or videos of the cupcakes being made, then post them on social media and write a blog post about them. From there, you could create a "How To" video on TikTok or Instagram Reels showing people how to make the cupcakes at home. You could also use the pictures to create a recipe PIN on Pinterest or an email newsletter campaign promoting the new flavor.
2. Hold one photo/video shoot to capture content that you can work with. This will save you time in the long run, as you'll have all the material you need in one place. Plus, it will be easier to keep your brand consistent across all platforms if all of your content is coming from the same source.
3. Turn that content into different pieces for different platforms. As we mentioned before, one piece of content can be turned into multiple pieces for multiple platforms. For example, if you have a video from your photo shoot, you could upload it to YouTube and Instagram as is, or edit it down into shorter clips for TikTok or Instagram Reels. You could also use parts of the video as B-roll for a blog post or vlog (video blog). The possibilities are endless!
4. Use photos as an engaging story or as a background image for something else. If you have great photos from your shoot but don't want to use them all at once, consider using them as featured images for future posts or as backgrounds for other types of content, like infographics or podcasts. You could even create an Instagram Stories highlight reel featuring behind-the-scenes footage from the shoot!
5. Repurpose old content . If you're struggling to come up with new ideas, take a look at your old content and see if there's anything there that you can repurpose for social media or another platform. For example, if you have an old blog post that didn't get much traction when it was first published, maybe there's something there that would make a great Instagram caption or Facebook status update. Or if you have an old video that didn't perform well on YouTube, maybe there's a way to edit it down into something shorter or more sharable . Don't be afraid to experiment!
6 . Get creative ! There are endless possibilities when it comes to syndicating your content . So get creative and think outside the box! Experiment with different formats and mediums and see what works best for your business . And most importantly , don't be afraid to try something new !
Finally, syndicating your content can save you time in the long run.
If you're always starting from scratch with each piece of content you create, it can take forever to get anything done. But if you have a few solid pieces that you can work with, it'll be much easier and faster to get new content created. So if you want to save yourself some time (and who doesn't?), start syndicating yourcontent today!
Content syndication is a great way to get more out of your content calendar and save yourself some time in the process. If you're not already doing it, start today! And if you need some help getting started, we're here for that too :) Just reach out and we'll be happy to assist!
