Should Your Non-Profit Be on Social Media?

As you know, a key to non-profit success is all about leveraging costs versus the overall benefit. It seems like everywhere you turn it’s a pay-to-play model just to get your foot in the door, your banner hung at an event, a promotion in the paper, spots on the radio...you get the idea. Harnessing the power of social media & spending the currency of time, rather than dollars, while focusing on being consistent & networking with your online community can yield unexpected rewards offline. The best part - the platforms & many tools to do it yourself are free! Music to a non-profits ears. Why put in the time equity, what exactly can social media do for you?

Bring your mission to the masses and make it front and center! Answer the questions of “what do you do” & “how do you do it” as soon as your pages are pulled up. Even better, have complete control over the information & messages that you want to put out into the world. Put your goals out there too so your audience knows what you’re striving to achieve. It sounds simple, but promoting your mission & what you’re all about can help you:

• spread the message of your mission

• recruit new volunteers

• retain your current team

• gain community support

• connect with vendors, sponsors, & supporters quickly & easily

• promote events

• boost your membership

• find new financial support

• & so much more!

That's a lot to say YES, your nonprofit absolutely should be making the investment in social media. How exactly do you do achieve all of these goals through your Instagram, Facebook, & other social media platforms? Well, I'll tell you! Follow this page, my Instagram, & sign up for my newsletter for tips & tricks to tell your story on social media.